Michele Smith Brisbane Dec 17, 2013 22:56 pm

As part of a campaign to increase people's use of reusable bottles, I'd like to know whether anyone has had experience in using events to change behaviour. Can anyone provide case studies and examples of when an event has not sold bottled water but has instead provided reusable bottles (were they branded?) and free refill stations? I'm aware of the water refill options at the annual Woodford Folk Festival and the recent Caloundra Music Festival which banned bottled water. Has anyone used events as part of a CBSM campaign, encouraging normative behaviour? How have arguments around decreased sales of bottled water been handled? Thanks for any assistance.

Michele Smith
Project Officer - Behaviour Change Campaign
Healthy Waterways
Australia