In this webinar we focus on the unique and powerful contribution that corporations can make to the development and implementation of social marketing efforts, with nine success stories from around the world. We will also identify potential pitfalls and keys to success.
Presented January 21/22, 2014, by Nancy Lee (Social Marketing Services) and Tom Beall (Ogilvie Public Relations).
The International Social Marketing Association (iSMA) webinar series provides timely, widely-relevant and newsworthy information on evidence-based social marketing advances and resources world-wide. Next up: March 26, 2014: Lives worth Living: How social marketing can benefit from triggering emotions connected with human well-being, with Hamilton Carvalho (Brazil); May 14, 2014: Using Social Marketing to Influence social Strategy: time to play with the big girls and boys!, with Jeff French (United Kingdom)
Details and Registration: https://isma.memberclicks.net/webinars
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
