Lynn Johannson Georgetown May 29, 2014 23:41 pm

As Doug has stated, behaviour change is the cornerstone of sustainability. It would be hard to imagine someone in the world not aware of the quality of the environment, poor or good. Many of us involved in Doug's site understand that there is a need to formalize behaviour change within a organization using a systems approach. The international standard ISO 14001 can be used as an effective tool for providing value to the organization while improving its environmental performance. The standard is undergoing a fundamental change to its framework. There is also additional requirements being added. Will they add value? Will they drive environmental improvement? Or did ISO misjudge the need for shifting the requirement from 'awareness' to 'behaviour change'? Will the benefits be worth the cost of change? If anyone wishes to learn more about this, there is a webinar on June 24th. http://bit.ly/14KrevJ24

Lynn Johannson
CEO and Founder
goingforthegreen.net and GFTG TV
Canada
www.goingforthegreen.net