The 2014/2015 season of CBSM instructional webinars has begun. The first two webinars in the series are as follows:
Oct. 20 webinar Introduction to Social Marketing, CBSM and Behavior Selection. A great way to start learning about or introduce your colleagues, managers, staff and partners to social marketing and CBSM. A limited number of free registrations are available through our Registrar, otherwise $70 for the live and interactive 90-minute webinar.
Nov. 17 webinar Introduction to Formative Research and Targeting your Audience. Learn the basics of conducting background program research and pretesting, even on a limited budget. In this 90 minute webinar you will learn how to identify the key barriers that could otherwise discourage your target audience from making the desired changes, as well as the motivators that you will need to talk to in order to engage their interest. You'll get advice on best practices for both secondary and primary research - what you need to know in order to conduct or supervise the research, as well as simple, practical tools and tips for doing the research yourself. Finally, youll learn techniques for overcoming common barriers, see how various programs overcame unique barriers, and get suggestions for further resources on the topic. A limited number of free registrations are available through our Registrar, otherwise $70 for the live and interactive 90-minute webinar.
For further details and registration, go to http://webinars.cullbridge.com/course/index.php?categoryid=4
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
