For over 15 years, the Florida Prevention Research Center (FPRC) at the University of South Florida (USF) has developed and tested Community-Based Prevention Marketing (CBPM), which provides community coalitions with a marketing driven, systematic planning framework and toolkit for selecting, tailoring, implementing, and evaluating evidence-based interventions. As prevention science evolves, so too does the CBPM framework. Building on the achievements of CBPM for Program Development and its successor, CBPM for Policy Development, the FPRC is taking CBPM to the next level by bringing advances in systems science to the development of CBPM for Systems Change.
This webinar will provide an explanation of CBPM for Policy Development and exploration of its effectiveness to date. The webinar also will provide an introduction to CBPM for Systems Change. By understanding the different levels of systems, and then designing social marketing strategies based on those insights, social marketers can have greater impact. Lessons learned from research and development of these frameworks will be shared to illustrate upstream social marketing.
Presented by Carol A. Bryant, Distinguished USF Health Professor & Co-Director, FPRC; Alyssa B. Mayer & Mahmooda Khaliq Pasha, Doctoral Students (FPRC); Tali Schneider, Administrator (FPRC); and Brian J. Biroscak, Assistant Professor (Yale University) & Evaluation Lead (FPRC).d.
Time One: Thursday, January 29 at 10:00 am Pacific Standard Time/ 1:00 pm EST / 6:00 pm UTC+0 (GMT).
Time Two: Thursday, January 29 at 4:00 pm Pacific Standard Time/ 7:00 pm EST / 12:00 am UTC+0 (GMT) / Friday, January 30 at 11:00 am Australian Eastern Daylight Time.
We'll be live-casting from the #ismaWBNR. Join the Twitter conversation, we encourage sharing!
Details and registration: https://isma.memberclicks.net/webinars#.VIoA1SJ0zcs
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
