Love to Ride Uses Automated, Customized Communications to Identify and Address Individual Barriers and Benefits at Each Stage of Change. Webinar: March 25/26, 2015
This workplace cycling program uses 'stage of change' to segment participants and cost-effectively tailor communications with them. By targeting information and tools specific to individual users, participants are moved along a personal journey of change. Also innovative are its use of mobile platforms like cell phones and tablets to reach the right people with the right information at the right time. Originally developed in New Zealand, this program has now been replicated in continental Europe, the UK, US and Australia. In 2015, the Love to Ride programme is expanding further across the US, UK and into Continental Europe.
This program was designated a Tools of Change Landmark program in 2014 and its case study webinar was presented in January 2015. It is such a great illustration of stages of change, segmentation and automated personalization that we asked the speaker to do an iSMA webinar as well. Comments from the Landmark peer-selection panel: Replicability and adaptability are sky high! ... Pragmatic, focused, innovative, creative ... Builds engagement over time ... Good use of electronic media to reach many people in a tailored way without the resources needed for face-to-face ... Similar to the sophistication of online advertisers.
Presented by Thomas Stokell of Love to Ride
Organized by: The International Social Marketing Association (iSMA)
We'll be live-casting from the #ismaWBNR. Join the Twitter conversation, we encourage sharing!
WHEN:
Time One: Wednesday, March 25 at 9:00 am N.A. Pacific Daylight Saving Time/ 12:00 pm N.A. Eastern Daylight Saving Time / 4:00 pm UTC+0 / GMT. ... Europe is still on Daylight Saving Time.
Time Two: Wednesday, March 25 at 5:00 pm N.A. Pacific Daylight Saving Time / 8:00 pm N.A. Eastern Daylight Saving Time / Thursday, March 26 at 12:00 am UTC+0 (GMT) / Thursday, March 26 at 11:00 am Australian Eastern Standard Time.
COST: There is no cost for iSMA members. The cost for non-members is $50; Note that a standard annual iSMA membership costs less than one webinar- only $49.95, half price for students, and $4.95 / $2.95 for those from developing countries.
NEXT UP:
Sea for Society: connecting individual behaviour change to far-reaching social change. Presented by Christine Domegan (Ireland) on May 21/22, 2015
Behaviour Change at your Fingertips: Social Marketings use of Smartphone Apps and SMS. Presented by Rebekah Russell-Bennett (Australia) on July 23/24, 2015
MORE DETAILS AND REGISTRATION: https://isma.memberclicks.net/webinars
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
