Although social marketing has focused on individual behaviour change for the past 40 years, individual change and social change need to be integrated to facilitate transformation and progress. By embedding social marketing interventions in systems thinking and design, the EU-funded 'Sea for Society' Action Plan successfully linked micro choices to macro outcomes. Instead of targeting variables, Sea for Society has focused on processes such as mutual learning, consultation and joint action to create the foundation for a 'Blue Society'. Participants have consisted of 28 organisations across 12 European countries, including researchers, marine and land-based organisations, government and non-governmental bodies, individuals and youth.
In this webinar, Dr. Christine Domegan maps out the innovative stakeholder and citizen conversations that helped identify the components of, barriers to and benefits of a sustainable marine ecosystem. This research also revealed how stakeholders perceive these barriers to be interrelated and connected, and which actions they perceive to be most feasible and impactful. Data presented during the webinar will show how Sea for Society is successfully mobilizing Stakeholders and Citizen/Youth for change, and is going beyond individual campaigns to a collective scaled-up 'Blue Society' movement.
Presented by Dr. Christine Domegan of the National University of Ireland Galway.
Time One: Thursday, May 21 at 6:30 am N.A. Eastern Daylight Saving Time / 10:30 am UTC+0 (GMT) / 11:30 am British Summer Time, 4:00 pm India (UTC+5.5) / 8:30 pm UTC+10 Australian Eastern Standard Time.
Time Two: Thursday, May 21 at 9:00 am Pacific Daylight Saving Time / 12:00 pm N.A EDT / 4:00 pm UTC+0 (GMT) /5:00 pm British Summer Time / 9:30 pm India (UTC+5.5)
Audience: These webinars are primarily targeted at seasoned social marketers, but they are designed to also be of value to beginners and students.
Registration:
- iSMA members may register for free
- Non-members may register for $50 per webinar; Note that a standard annual iSMA membership costs only $49.95, $25.95 for students and $4.95 / $2.95 for those from developing countries.
Register at https://isma.memberclicks.net/webinars
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
