I work for a public transportation agency. We are zero-fare, meaning we do not charge anyone to ride the bus. I am working to shift "drive alone" trips to our local campus and grocery stores to public transportation.
What suggestions do you have for case studies or papers pertaining to behavioral change for campus commutes and grocery trips? What strategies would you recommend? A standard in most public transit case studies seems to be reducing bus fares or increasing service, but service is already free and we do not have funding to increase service.
Thank you so much for your help!
Cache Valley Transit District