John Brooks Thousand Oaks January 21, 2016

I would like to get examples from water agencies that send out targeted marketing to their top water users using a normative message.

1. How are you defining your top users?
2. Do you adjust for lot size, family size or any other factors?
3. How do you contact them?
4. Can you send your script or marketing collateral you use in your outreach?
5. Have you tested to determine effectiveness?
6. Any suggestions on implementing a similar program?

Appreciate any help or leads you can share. Thanks from sunny and dry Southern California - John

John Brooks
Sr. Analyst
City of Thousand Oaks
United States