Since creating In Motion in 2004, King County Metro Transit has applied a growing toolkit of community-based social marketing techniques to persuade nearly 20,000 Seattle-area travelers to drive less. In Motion employs motivational messaging, commitments, rewards, engaging materials and norming tailored to the target community. Participants pledge to shift two drive-alone trips per week to transit, ridesharing, biking or walking. The program has been called into action during or in anticipation of major construction, transit restructures or new tolls. Designated a Tools of Change Landmark case study in 2015. Listen to the program managers and ask questions during our Webinar on Feb. 24, 2016. Details and registration: http://webinars.cullbridge.com
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
