Since creating In Motion in 2004, King County Metro Transit has applied a growing toolkit of community-based social marketing techniques to persuade nearly 20,000 Seattle-area travelers to drive less. In Motion employs motivational messaging, commitments, rewards, engaging materials and norming tailored to the target community to get participants to shift away from driving alone and use transit, ridesharing, biking or walking instead. The program has been called into action during or in anticipation of major construction, transit restructures or new tolls. Designated a Tools of Change Landmark case study in 2015. Presented by Sunny Knott, King County Metro (Seattle, USA).
Time 1: Tuesday September 27 at 9:00 am N.A. Pacific Daylight Saving Time (UTC-7), 12:00 pm N.A. Eastern Daylight Time (UTC-4), 4:00 pm GMT / UTC+0, 5:00 pm British Summer Time (UTC+1), 10:30 pm India (UTC+5.5) Register Now: https://isma.memberclicks.net/index.php?option=com_mc&view=mc&mcid=form_219454
Time 2: Tuesday September 27 at 5:00 pm N.A. Pacific Daylight Saving Time (UTC-7), 8:00 pm N.A. Eastern Daylight Time (UTC-4); Wednesday September 28 at 12:00 am GMT / UTC+0, 1:00 am British Summer Time (UTC+1), 8:00 am Western Australia Standard Time (UTC+8), 10:00 am Australian Eastern Standard Time (UTC+10) Register Now: https://isma.memberclicks.net/index.php?option=com_mc&view=mc&mcid=form_219456
Cant make these dates? iSMA members and webinar registrants will be able to access the video-recordings of the Course Fair Webinars at their convenience, starting a few days after the webinars.
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
