Policy Makers traditionally use one of two major strategies to influence citizen behavior change: Laws and Education. This presentation will explore how Social Marketers can distinguish and promote a third option, Social Marketing, highlighting that it often provides the greatest return on investment of resources. The presentation will address when and why the Social Marketing option should be considered. Examples of Social Marketing strategies in the U.S. (versus Laws or Education) will be highlighted, ones that improved public health, prevented injuries, protected the environment, engaged communities, and enhanced financial well-being.
This 60-minute iSMA webinar will be presented by Nancy Lee (Social Marketing Services). Free for iSMA members. iSMA membership is only $49.95, $24.95 for students, and $4.95 / $2.95 a year for those from developing countries.
Time 1: Thursday November 17, 2016 at 5:00 pm N.A. Pacific Standard Time (UTC-8), 8:00 pm N.A. Eastern Standard Time (UTC-5), 1:00 pm GMT / UTC+0; and on Friday November 18 at 6:30 am in India (UTC+5.5), 8:00 in Cambodia (UTC+7) and 11:00 am / 12:00 noon Eastern Australia (UTC+10/UTC+11 without /with Daylight Savings time.)
Time 2: Friday November 18, 2016 at 9:00 am N.A. Pacific Standard Saving Time (UTC-8), 12:00 pm N.A. Eastern Standard Time (UTC-5), 5:00 pm GMT / UTC+0, 10:30 pm in India (UTC+5.5)
Cant make these dates? iSMA members and webinar registrants will be able to access the video-recordings at their convenience, starting a few days after the webinars.
We'll be live-casting from the #ismaWBNR. Join the Twitter conversation, we encourage sharing!
Registration: i-socialmarketing.org
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
