This large scale bicycle safety training program from the UK has been particularly well evaluated and shows impressive results, adding to the evidence of the value of such trainings. The program was designated a Landmark case study in 2016.
Designation as a Landmark (best practice) case study through our peer selection process recognizes social marketing programs and approaches considered to be among the most successful in the world. They are nominated through an open nomination process and by our peer-selection panels and Tools of Change staff, and then scored by the selection panels based on impact, innovation, replicability and adaptability.
The peer-selection panel that designated this cases study consisted of:
Ryan Lanyon, City of Toronto
David Levinger, Mobility Education Foundation
JoAnn Woodhall, Translink
Nathalie Lapointe, Federation of Canadian Municipalities
Geoff Noxon, Noxon Associates
Phil Winters, University of South Florida
Case Study: http://www.toolsofchange.com/en/case-studies/detail/701
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
