Hi. My name is Robert Burg, and I am a communications coordinator at a National Estuary Program in Long Island Sound. I am working on a CBSM campaign to reduce lawn fertilizer. As part of the campaign we are considering going door to door asking homeowners if they would be willing to make a committment to adopt a few behaviors and to make the commitment visible by displaying a sticker or sign. I was wondering, and would greatly appreciate, if someone has a sample script for going door to door that I could use as a model for my draft.
Robert Burg
Long Island Sound Study/NEIWPCC
United States
Door to Door Script for Lawn Fertilizer Campaign
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August 13, 2020 10:33 PM
I would recommend the book's culture code and persuasion.
Both of these books talk about a similar scenario where they studied a situation where they had people go door to door and ask people to sign a document stating that they would do X, and they followed up on them later and found decent results. They found better results when they were told that those who signed would have their names listed in the local newspaper (which was never done but just so made a much higher percentage of signers abide by their signature).
When looking at how to increase the number of signatures they tried it the asking it as the first thing, and asked about putting a sign in their front yard second. The signatures were lower than when they asked about putting a sign in their yard first and signatures second.
So, however you go about doing it I would ask them if they are willing to put a sign on their yard/stick on their car first and when they say no, ask them if they'd at least be willing to sign the petition.
Once they sign the petition, inform them that you are printing the names of all the good citizens in the local paper.
This works with many things. I used it for campaigns and fundraising. Ask for the big donation, when denied asking if they are willing to at least support at a smaller amount and ask for how much.
When I campaigned for a local bill and went door to door for signatures, I asked if they'd be willing to put a campaign sign in their grass. Almost everyone not already excited about the campaign said no. Awesome, then I'd ask if they'd be at least be willing to sign the petition if they didn't want to put a sign in their yard. Almost all of them signed.
I did the same thing as a kid, I'd tell people I was fundraising for my school and was wondering how many boxes of candy they wanted to buy from me, and they'd always object and I'd ask if they'd at least be willing to buy a bar or two. Almost all my prospects bought a few bars even if the really didn't want candy in the first place.
Chris
...
Send me an email at myles.curry@edmonton.ca and I will share some scripts we have made for door - door canvassing on grasscycling promotion.
Myles Curry
Canada