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Jay Kassirer Ottawa April 16, 2018

Three new travel behavior case studies have recently been added to the Tools of Change website.

Cycling Lanes Pilot Leads to Permanent Protected Lanes in Macon GA (New Tools of Change Case Study)

A temporary network of cycling lanes convinced the community of Macon GA to create permanent protected lanes. One-block sections of street that had previously been made more bike-friendly had not been used much and there was concern that not enough people would actually cycle. The pilot created the largest pop-up bike lane network in the world and tested five alternative kinds of bike infrastructure, from sharrows (painted stripes) to more buffered lanes and protected cycle racks with bollards. Details: http://www.toolsofchange.com/en/case-studies/detail/711/

Denvers SchoolPool Serves 150 campuses and Over19,000 Families (New Tools of Change Case Study)

Schoolpool is a dynamic program that gets students to and from school in a safer, more social and environmentally sustainable fashion,using carpools, transit and finding buddies for walking and cycling. Parents and guardians can locate nearby families or search for them along their childs route to school. The program serves 150 campuses in the Denver region, and more than 19,000 families. Details: http://www.toolsofchange.com/en/case-studies/detail/712/

Translink s Smart Card (New Tools of Change Case Study)

British Columbias TransLink introduced Compass, a travel pass payment system that replaced 150 different tickets and passes. To ensure positive adoption, TransLink brought customers through a series of messaging that generated awareness, created broad comprehension around Compass benefits and features, and educated customers on proper card use behaviour. It achieved a 95% adoption rate within months of closing the gates, and transit ridership increased 4-6% per year following introduction. Details: http://www.toolsofchange.com/en/case-studies/detail/713

Jay Kassirer
Cullbridge Marketing, and Tools of Change