Sameer Deshpande Location September 3, 2019

Chahid Farouli and Jeff French are editing, and Palgrave is publishing the Encyclopedia of Social Marketing. One of the five sections include Applications and significant social marketing example programmes that Dr. Bo Pang and I will edit. We intend to publish 50 strong social marketing case studies of 2-3,000 words each that display presence of a tangible product or an intangible service and strong evaluation. Otherwise, we are open to any context (in terms of social issue, behaviour, target audience, or culture). We invite students, faculty, researchers, and practitioners to email me ( by September 6, 2019, title of the initiative and related website or report and whether you would be interested in writing that case (deadline for the first draft will be December 31, 2019). Once we finalize the list of case studies, we will invite you to write the case and provide further details. We highly appreciate if you could share our request in your networks! Thanks for your help,

Sameer Deshpande
Associate Professor (Social Marketing),
Acting Director (Social Marketing @ Griffith)
Department of Marketing,
Griffith Business School, Griffith University

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