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Jay Kassirer Ottawa February 9, 2020

Bologna’s Bella Mossa program has been awarded Landmark designation by our peer selection panel. This program awarded participants points for walking, cycling or using public transport. Points could be redeemed for discounts or payment towards merchandise and services from 85 retailers, including supermarkets, sports retailers, bike stores, opticians, bookshops, cinemas, restaurants and bars. In 2018, 10,000 people reported taking 995,000 trips by alternative transportation methods, totalling 3.7 million kilometres and saving 711 tonnes of CO2. The program won CIVITAS’s “Bold Measure" award in 2017. http://www.toolsofchange.com/en/case-studies/detail/724/