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Jay Kassirer Ottawa Feb 9, 2020 16:54 pm

"Stay on the Ground" is the most effective approach to-date at shifting air travel to train travel, and also at promoting the sale of carbon offsets for airplane travel, this approach could also work well for other behaviors that are perceived by the audience as clearly important to do, yet are not being adopted by many people. New case study at http://www.toolsofchange.com/en/case-studies/detail/725/