Liz Foote Location August 4, 2020

This is the second time this course will be offered, there’s high demand and limited space. I was both a coordinator and participant for the first offering of the course this past spring; having Nancy Lee as our instructor was fantastic and you won’t want to miss out! 

From the iSMA website:

"Fast forward your career in Social Marketing by earning online a Social Marketing Professional Certificate of Completion for the International Social Marketing Association’s Introduction to Social Marketing Course 2020.

This 12-week course, which begins September 28, 2020, and ends December 18, 2020, provides an in-depth model and planning framework for developing a strategic social marketing plan to improve public health, prevent injuries, protect the environment, engage communities or enhance financial well-being.

Course Format: Each week, you will read 1-2 Chapters in the assigned text, review (on your time) a narrated PowerPoint that offers an in-depth discussion of the assigned chapters, and a detailed description of the assigned Step in the 10 Step Planning Model to be completed that week. Once drafted, you will send a word document to the instructor who will provide feedback on your draft step. Upon final approval of your social marketing plan, you will receive a Professional Certificate of Completion from iSMA.

Instructor: Nancy R. Lee, is a “pracademic” with more than 25 years of social marketing experience. She has coauthored 13 books on social marketing, 10 with Philip Kotler. She is a teaching associate at the University of Washington where she teaches Social Marketing.

Required Text: Social Marketing: Behavior Change for Social Good, 6th Edition, Lee & Kotler, SAGE Publications, 2019

Next Step: Enrollment will be opened in August, when an application form will be made available. The course will be limited to 20 students and the tuition is $800. Applicants will be accepted from around the world, although this course will only be provided using English language."

Here is the link to sign up to receive updates and notice of registration for the course, or to submit questions.

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