In the course of conducting our behaviour change work, we may not always give due consideration to ethical issues. In this webinar, Krzysztof Kubacki and Jeff French will introduce some of the ethics associated with social marketing theory and practice, and explore different approaches to demonstrating that potential ethical issues have been considered when developing and delivering social marketing programs. Those attending will have an opportunity to discuss with Krzysztof and Jeff future ethics resources needed to better assist social marketers in their work.
The webinar will take place at two different times.
May 26: 11:00 am – 12:00 pm BST (GMT+1) -- United Kingdom
May 26: 5:00 pm – 6:00 pm ET (GMT-4) -- US and Canada
May 27: 9:00 am – 10:00 am NZST (GMT+12) -- New Zealand
Krzysztof Kubacki, PhD, Professor of Marketing and Society, Auckland University of Technology
Krzysztof is a marketing and behaviour change scholar who has published extensively across several areas of social marketing. Most of his recent work focuses on the identification, trial, evaluation and critique of behaviour change programs. He is also interested in the intersecting roles of ethics, power and vulnerability in behaviour change and social marketing systems.
Jeff French PhD, CEO Strategic Social Marketing & Professor of Social Marketing Brighton University Business School
A global thought leader in social marketing, Jeff has published over 100 papers and five books. Jeff is the president of iSMA and a member of the European Social Marketing Association Board. Jeff has worked on behaviour change and social policy programmes in over 30 countries is the main author of the EU, European Centre for Disease Control technical guidance on social marketing.