The International Social Marketing Association (ISMA) and the Social Marketing Association of North America (SMANA) will be holding an event called "Social Marketing, Civic Engagement & Fueling Democracy" on November 8/9 (depending on your time zone) that will explore real world examples of how social marketing has been and can be used in the democratic process. From changing voter behavior among low voter turnout populations to helping citizens get what they need to vote and participate in elections, they will underscore lessons that every social marketer should be thinking about as a key part of their work. Finally, they’ll share key recommendations to support efforts across jurisdictions.
Don Waisanen is a Professor in the Baruch College, CUNY Marxe School of Public and International Affairs, where he teaches courses and workshops in strategic communication—including social marketing, speech training, and seminars on storytelling, conflict and negotiation, and leadership and management. His books include States of Confusion: How New Voter ID Laws Fail Democracy and What to Do About It; Leadership Standpoints; Improv for Democracy; Immigration and Strategic Public Health Communication; Real Money, Real Power?; and Political Conversion.
Dr. Linsey Grove is a public health practitioner in St. Petersburg, Florida. She works at the University of South Florida at the St. Petersburg campus as the program coordinator and instructor for Health Sciences. Dr. Grove is the co-owner of Carriage House Consulting, LLC, a nonprofit support consulting firm in St. Petersburg, Florida. She has an interest in public health policy and the intersection of community health and civic engagement. Dr. Grove serves as the president of the League of Women Voters of the St. Petersburg Area.
Here is the link for more information and/or to register.