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Julie Cook Kitchener Nov 4, 2021 18:08 pm
Hi everyone,

There is a new book that was recently published called "The Elements of Choice: Why the Way We Decide Matters". This book explains how we can design better decision-making processes through choice architecture, the environments in which decisions are made.

According to Penguin Random House: "Choice architecture is a multifaceted set of tools for anticipating how people make specific decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present them, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated, and we're often unaware of just how much they influence our reasoning.

Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and meta-analyses of decision-building findings to reveal how the structure of choices affects outcomes."

Here are a few reviews:

“Eric Johnson is the world’s leading expert on choice architecture. No one is better qualified to map the invisible webs of influence that constrain all we do.” —Philip E. Tetlock, author of Superforecasting: The Art and Science of Prediction

“Indispensable. This book provides an essential guide to the construction of better choices—for yourself, for other individuals and for society.” —Daniel Kahneman, author of Noise and Thinking, Fast and Slow

“Eric Johnson distills the modern science of decision-making with incomparable clarity and the most captivating stories. His book is a must read for anyone who wants to know how we can help one another make wiser choices.” —Angela Duckworth, author of Grit