Hi all!
I'd like to distribute surveys to employees at my organization to gauge their current level of recycling knowledge and what the barriers are to recycling properly. I work for a large resort and there are many different audiences, including Housekeeping, Food & Beverage, and Property Management staff. If anyone could provide ideas for questions, how to keep the surveys simple and concise, and how to communicate amongst different audiences, I would greatly appreciate it.
Thanks!
I'd like to distribute surveys to employees at my organization to gauge their current level of recycling knowledge and what the barriers are to recycling properly. I work for a large resort and there are many different audiences, including Housekeeping, Food & Beverage, and Property Management staff. If anyone could provide ideas for questions, how to keep the surveys simple and concise, and how to communicate amongst different audiences, I would greatly appreciate it.
Thanks!
This sounds like an interesting project. You might consider working through Doug McKenzie-Mohr's five step community-based social marketing (CBSM) process, starting with selecting what specific behaviour(s) you are hoping to change. If you click on the tab "Book" on this website, you'll see that the entire CBSM book with all the steps is available online. You might be most interested in the Identifying Barriers & Benefits chapter. In sections 4 to 7, you can see that there are instructions on how to conduct surveys. In addition to this, I would suggest meeting with the managers of each of the departments to find out more about the recycling behaviours and overall knowledge of each of the staff groups. This could help you to know what types of questions would make sense to ask each group. Also, I have found that monetary incentives work well to increase survey uptake, so you could have a draw and then mail a gift card, for example, to the lucky winner after the survey closes.
I hope this helps.