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Jay Kassirer Ottawa Mar 6, 2024 16:46 pm
Tools of Change now features a directory of over 275 online resources, carefully selected to support your social marketing work. We added 91 new listings in 2023, including 18 systematic reviews of behavioral interventions. In January 2024, all listings were updated, with all links re-verified. These resources include meta-analyses and individual research studies of barriers & benefits, segmentation, interventions, messaging / communications, boosting referrals for new program participants, and ways of measuring and deepening program impacts.

A PDF with a link to and brief summary of each resource is available at https://toolsofchange.com/userfiles/Web-based%20social%20marketing%20resources-2023-V2.pdf

These online resources are the ones recommended as Topic Resources at www.toolsofchange.com/en/topic-resources/

Your suggestions are invited for additional resources. Send to [email protected].