Kingston’s High School Transit Pass Program is an exceptionally well evaluated program that provides high school students with training on and free passes for riding the bus, with the aim of instilling a lifelong habit of using public transit. It helped increase total bus ridership by 70% over six years. The approach illustrates the value of focusing on a time when habit formation occurs. It was designated a Tools of Change Landmark case study in 2026.
Tools used include:
Tools used include:
- Building Motivation Over Time
- Financial Incentives and Disincentives
- Overcoming Specific Barriers
- Vivid, Personalized, Credible, Empowering Communication
