Hi all,
I have three upcoming conferences to tell you about.
The first one is the 7th annual European Social Marketing conference. I’ve just received news that the full conference program is now live. The conference takes place from July 8th to 10th, 2026, at Montpellier Business School in Montpellier, France. Before I describe the conference, I will vouch for this city, as I lived there for ten months many years ago. I was teaching English in local schools and learning French at the same time. I met some lifelong friends and experienced the beauty and intrigue of Montpellier firsthand. From its food to its history, architecture, gardens, music scene, and culture, Montpellier is a special city on the coast of the Mediterranean.
Now, on to the conference. The theme is “Momentum for Good: Citizen-Powered Acceleration of Positive Change Through Social Marketing Interventions”. Some session examples include:
· Anti-Bullying Solutions Using Community-Based Social Marketing
· Comparative Case Studies of Three 2025 Plastic Reduction Initiatives
· Promoting Waste Separation in Hotels Using Effort & Enjoyment Frames
· Waste Sorting in Disadvantaged Collective Housing: A Systems Social Marketing Perspective
· Lessons from a Community Reusable Cup Trial
· Psychological Determinants of the Adoption of Reusable Menstrual Products
· How Citizens Resolve Frictions Between Budgetary Constraints and Sustainable Food Aspirations
· How Life Events Create ‘Moments of Change’ for Circular Economy Behaviors
The conference takes place over three days, with skills-building workshops, plenary sessions, and on the evening of July 9th, a beach social at a stunning beachfront venue in La Grande Motte (not far from Montpellier). Prices vary. To learn more or to register, click here.
The second one is the North American Social Marketing conference, which will take place in the beautiful city of Victoria, British Columbia, Canada, on October 1st to 3rd, 2026. Dr. Doug McKenzie-Mohr has already posted about this, so I will simply provide you with the link to learn more or to register.
The third one is the 2nd African Social Marketing Association conference, which takes place in Cairo, Egypt, from November 10th to 12th, 2026. I have been to Cairo many years ago. I can tell you that one of the most unforgettable experiences of my life was being in a taxi and catching my first glimpse of the Great Pyramids. Unforgettable. Cairo also has some cute little perfume boutiques that I remember going to. As for the conference, the theme for this year is “Behavior Change for Sustainable Social Impact: Integrating Policy, Community, and Individual Action”. They are still making calls for abstracts, so the program is not yet live, but it is worth checking out anyway. Early Bird rates still apply. Here is the link.
I have three upcoming conferences to tell you about.
The first one is the 7th annual European Social Marketing conference. I’ve just received news that the full conference program is now live. The conference takes place from July 8th to 10th, 2026, at Montpellier Business School in Montpellier, France. Before I describe the conference, I will vouch for this city, as I lived there for ten months many years ago. I was teaching English in local schools and learning French at the same time. I met some lifelong friends and experienced the beauty and intrigue of Montpellier firsthand. From its food to its history, architecture, gardens, music scene, and culture, Montpellier is a special city on the coast of the Mediterranean.
Now, on to the conference. The theme is “Momentum for Good: Citizen-Powered Acceleration of Positive Change Through Social Marketing Interventions”. Some session examples include:
· Anti-Bullying Solutions Using Community-Based Social Marketing
· Comparative Case Studies of Three 2025 Plastic Reduction Initiatives
· Promoting Waste Separation in Hotels Using Effort & Enjoyment Frames
· Waste Sorting in Disadvantaged Collective Housing: A Systems Social Marketing Perspective
· Lessons from a Community Reusable Cup Trial
· Psychological Determinants of the Adoption of Reusable Menstrual Products
· How Citizens Resolve Frictions Between Budgetary Constraints and Sustainable Food Aspirations
· How Life Events Create ‘Moments of Change’ for Circular Economy Behaviors
The conference takes place over three days, with skills-building workshops, plenary sessions, and on the evening of July 9th, a beach social at a stunning beachfront venue in La Grande Motte (not far from Montpellier). Prices vary. To learn more or to register, click here.
The second one is the North American Social Marketing conference, which will take place in the beautiful city of Victoria, British Columbia, Canada, on October 1st to 3rd, 2026. Dr. Doug McKenzie-Mohr has already posted about this, so I will simply provide you with the link to learn more or to register.
The third one is the 2nd African Social Marketing Association conference, which takes place in Cairo, Egypt, from November 10th to 12th, 2026. I have been to Cairo many years ago. I can tell you that one of the most unforgettable experiences of my life was being in a taxi and catching my first glimpse of the Great Pyramids. Unforgettable. Cairo also has some cute little perfume boutiques that I remember going to. As for the conference, the theme for this year is “Behavior Change for Sustainable Social Impact: Integrating Policy, Community, and Individual Action”. They are still making calls for abstracts, so the program is not yet live, but it is worth checking out anyway. Early Bird rates still apply. Here is the link.
