Over the past twenty-five years I have discussed the ideas of community-based social marketing with thousands of environmental program planners. These conversations have strongly influenced all three editions of this book. Thank you for your work–it is an inspiration and a comfort. I would also like to acknowledge the contributions that many authors have made to the ideas expressed in this book. Foremost among these is the work of Gerry Gardner and Paul Stern (see their ground-breaking book, En…

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