I am working with a video producer/director and non-profit organization to produce a video on naturescaping (use of native plants, water-friendly gardening practices and natural landscaping techniques to benefit wildlife and people). Our objective is to encourage residents to adopt environmentally sound gardening practices. We anticipate the main portion will serve to inspire people with the beauty and benefits of naturescaping. This will be augmented with short "chapters" giving targeted information on gardening for wildlife -- landscape structure, plant choices, natural gardening practices. Based on years of giving naturescaping workshops, I have a fairly good idea of barriers to adopting naturescaping practices. We will incorporate messages to address these perceived barriers. Does anyone have experience/advice regarding format and presentation style that could be adapted to this project?
Patt Opdyke
NatureSheds
NorthWest Portland, Oregon
503-978-0540
[email protected]
Tips for Enviro Video?
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Patt,
I have previously worked on a similar project. The focus was on home renovations but the principle was the same. We had a great deal of success by filming the video in the style of a "makeover" type TV program. A presenter introduced the video and took you on a tour of the home, pointing out where changes could be made and then a team came in and made those changes. There were a number of segments on each element of the renovation, with the contractors / home owners talking to the camera and talking the audience through what they were doing and why. The video closed with a final tour, using flashbacks for before and after shots. We used captions along the bottom of the after shots to show financial cost, time taken and potential savings of each element of the project. The final screen showed the contact info and web address where you could see video clips, download fact sheets and locate contractors or materials.
Hope this helps
Patricia
Patricia Barnes, B.Sc., Adv. Dip E.D.M., P.G. Dip E.D.M., M.Sc
Senior Partner, Barnes and Jeffreys,
Sustainable Business Solutions
6965 Marine Drive,
West Vancouver, BC, V7W 2T4
'Phone: (604) 922 0163
Cell: 778 288 8731
Web: www.BarnesandJeffreys.com
E-mail: [email protected]