Stefanie Pruegel Oakland Jun 17, 2006 8:10 am

Hello,

Is there any research data on how much people use the yellow pages to get info about recycling? What headings do people tend to consult (i.e. should recycling info be placed rather under "garbage disposal" than "recycling centers")? Has anybody - especially in the US or even better, Northern California - evaluated if prominent listings in the yellow pages (e.g. display ads in appropriate categories, or a recycling tab/section as part of the phone book) have increased calls to their recycling hot-lines, clicks on their web sites or even resulted in increased recycling? Difference between residential and commercial "customers"? I assume it's difficult to determine how much of the behavior can clearly be attributed to a presence in the yellow pages, unless people are asked for the source of their information.

Thanks,
Stefanie