Emily Levin Ipswich Jul 10, 2006 11:49 am

My organization would like to do a large mailing to single-family households in our region with information on environmentally friendly landscaping. We are considering various types of mailing materials, ranging from newsprint to booklets to folded newsletters. Does anyone know of any studies indicating which types of mailings people are most likely to actually read, rather than immediately discard? There is some concern that newsprint - while the most affordable to print and mail - may just get immediately recycled because it closely resembles advertising circulars.

Thanks!

Emily Levin
Restoration Program Manager
Ipswich River Watershed Association
978-887-2313
[email protected]