Can anyone on the listserv recommend (or ideally provide) studies / program evaluations that have measured changes in NON-purchase energy efficiency behaviours from social marketing / outreach / energy conservation programs for the consumer or commercial sectors? Self-reported data / surveys would be fine. Examples of such behaviours include: turning off lights, air conditioners, computers and appliances when not needed or during energy crises; drawing window coverings; hanging clothes to dry rather than machine drying; reducing temperature of the hot water heater; taking stairs rather than elevators; keeping doors closed at loading docks when not in use; etc.)
Thanks.
Jay Kassirer
President, Cullbridge Marketing and Communications
61 Forest Hill Avenue,
Ottawa ON, Canada K2C 1P7
Tel: (613) 224-3800,
e-mail: [email protected]
Website: www.cullbridge.com
Jay,
The following study describes a strategy to motivate hospital staff to use the stairs instead of the elevator. The results were not positive, but you may find the study illustrative.
Marshall AL, Bauman AE, Patch C, Wilson J, Chen J. (2002). Can motivational signs prompt increases in incidental physical activity in an Australian health-care facility? Health Education Research, 17 (6): 743-749.
Regards,
Jan
Jan Aceti
Aceti Associates
19 Allen St. #2
Arlington, MA 02474-6809
Ph: 781-646-4593
Fax: 914-931-2038
[email protected]
www.acetiassociates.com