Hello,
I am wondering if list members may have examples of how market research (i.e. gaining an understanding of customers' views; identification of barriers and benefits associated with product purchase) improved the strategy for marketing a specific environmentally preferable product. Thank you for any help you may be able to provide.
Regards,
Jan
Jan Aceti
Aceti Associates
19 Allen St. #2
Arlington, MA 02474-6809
Ph: 781-646-4593
Fax: 914-931-2038
[email protected]
www.acetiassociates.com
Marketing Environmentally Preferable Products
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Jan,
you could check with Terra Choice http://www.terrachoice.com/ . They do consulting and research work in this area.
Maurice
Maurice Muise
Manager - Online Marketing Public Education and Outreach
Environment Canada
(819) 956-5643