Terre Dunivant San Luis Obispo Aug 14, 2007 14:30 pm

Hi list,

Treehugger.com has active discussions on subjects that have been of interest to this list:

What Does Green Really Mean?
Words like green or sustainable - what do they really mean?
Green is so mushy. Wikipedia thinks it is the same as Sustainable, but William McDonough once said "We still have people talking about 'sustainability'! Nothing is more boring. Are you proud if your marriage is 'sustainable'? We need a better word or a better definition.

Any suggestions? More... http://www.treehugger.com/files/2007/08/what_does_green.php

Green Branding and Marketing: Who's Out In Front? [This is the last in a series of five guest posts looking at the importance of brand strategy and effective marketing for green and ethical businesses. For post one, click here, for post two, click here, for post three, click here, and post four here.]

OK, to conclude our posts about good-for-the-world branding, were going to call out the brands that best exemplify the qualities we discussed. Think of it as the Oscars of green branding, only no acceptance speeches or silly statues. (To avoid anything that smells of self-promotion, were not including any brands that our company works with.

More...
http://www.treehugger.com/files/2007/08/green_branding_marketing_whose_in_front.php

Treehugger.com was recently bought for $10M by Discovery Communications for its Planet Green TV network.

Terre

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