We're working on interpretive signage for a City with a small lake full of ducks and geese that people love to feed, though it causes serious water quality problems and poor health in the birds. Some of the signs will be regulatory, as people can be cited for feeding the birds. But we'd like to approach the issue gently, so the other signs will educate people about the habitat and the impacts of feeding. Besides harming birds and habitat, feeding has human impacts: the lake is filling in and the dirty water breeds avian disease that could transfer to people. Do you have advice about ways to stay positive with the messaging, or know of any campaigns that have been successful in curbing a traditional, much-loved activity that contributes to health and environmental problems (which are mostly invisible)? Thank you for your help!
GAIA GRAPHICS & ASSOCIATES .