Has any one come across any work relating to the application of CBSM to achieve behavioural change towards sustainable transportation? These could include reducing travel and car use, switching to cleaner fuels, patronising public transport, encouraging walking and cycling, carpooling, buying more fuel efficient vehicles and/or electric/hybrid vehicles, moving to live closer to work place, etc. etc.
Professor Lal Wadhwa
Adjunct Professor, School of Engineering,
James Cook University,
Townsville, Australia
Ph: 0438 250 663 (Mobile)
Ph: +61 7 4724 0078 (Home)
Ph: +61 7 4781 4290 (Office)
Fax: +61 7 4781 6788
Email: [email protected]
CBSM and Sustainable Transportation
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Lal: Go to www.toolsofchanage.com
Cheers,
Jay
Jay Kassirer
President, Cullbridge Marketing and Communications
61 Forest Hill Avenue, Ottawa
Ontario, Canada K2C 1P7
Tel: (613) 224-3800
Web: www.cullbridge.com
Hello,
Professor Ron Schafer, a Transportation Demand management Specialist in the City Of Calgary's Transportation Solutions unit, works at encouraging Calgarians to car pool (ride sharing) and to take transit (trains and busses) among other things. He is at mailto:[email protected]. (1-403-268-1629). The kinds of programs he promotes can be found on the webpages at www.calgary.ca click on (>) City Hall in the black bar > Business Units in the main panel > Transportation Planning in the list > "Escape the Rush" in the main panel. A circuitous route to get there, I realize, but the city is working on an upgrade to the web system as we speak. I hope this is helpful.
Cheers!
Sid Andrews
Education Strategist,
Legacy Parks Program
Planning & Development Division
City of Calgary Parks
(#54) 7th floor, 205 - 8 Avenue SE
P.O. Box 2100, Stn. "M"
Calgary, AB T2P 2M5 403-268-4781
Lal,
TravelSmart is the big CBSM program for sustainable transportation. There have been many pilots. You should be sure to chat with fellow Aussie Rita Seethaler: http://www.tuti.com.au/People/RKSbio.pdf . She uniquely combines expertise in TravelSmart with psychologist-level expertise in CBSM. Some references: *Seethaler, R.K. and Rose, G. (2003). "Application of Psychological Principles to Promote Travel Behaviour Change". 26th Australasian Transport Research Forum, Wellington, NZ, October 1-3. http://www.tuti.com.au/Publications/2003/ATRF03-RG14.pdf . *Seethaler, R.K. and Rose, G. (2005). "Using the Six Principles of Persuasion to Promote Travel Behaviour Change - Preliminary Findings of Two TravelSmart Field Experiments". TUTI Report 44-2005, paper submitted for presentation at the 28th Australasian Transport Research Forum, Sydney, September 2005. http://www.tuti.com.au/Publications/2005/TR44-ATRF05-RKSPOP.pdf (These are Doug MM's principles from his book - applied to sustainable transportation. Rita really does a great job of explaining things.) *"In Motion - Neighborhood Transportation Demand Management (TDM) Pilots. Community-Based Social Marketing for Trip Reduction. Final Report." April 2005. By the Greater Seattle King County Metro Transit agency. My notes: A number of community-based social marketing "trip reduction experiments" have been undertaken. These programs emphasize one-on-one education to persuade individuals to choose green travel alternatives. In-Motion is a Seattle neighborhood-based program "to encourage residents to drive less and travel more by bus, carpool, bicycling, and walking." In one 2,800-person neighborhood, marketing efforts were successful in recruiting 280 participants, a ten percent participation rate. These participants reported 33 percent less driving alone, 22 percent more bus trips, 38 percent more walking, 46 percent more carpooling and 76 percent more bicycling. Because of high marketing budgets to recruit participants, these innovative trip reduction programs are not yet economically viable. In-Motion's cost per "vehicle mile reduced" was a whopping $19 per mile. In addition, observed green behavior tends to taper off once program funding is over. *Werner Brog, The Situational Approach - An Alternative Model Concept. Theoretical Foundations and Practical Applications. 7th Australian Transport Research Forum, March 17, 1982. *Bruce James, Werner Brog. Increasing Walking Trips through TravelSmart Individualized Marketing. World Transport Policy & Practice, Volume 7, Number 4, 2001. pages 61-66. (If you google Brog and travelsmart, you'll find some of his papers on the web. Brog is the founder of the movement.) *There are more papers on the subject. TravelSmart and variants have been tried in 3 Aussie cities and in the US: Portland, Seattle, San Francisco (TravelChoice - see transcoalition.org).
- Steve Raney,
Cities21, Palo Alto, CA
Hi Lal
Have you come across TravelSmart? http://www.travelsmart.gov.au/ It's not really CBSM more a voluntary behaviour change approach - ie one to one interventions, but it also uses some CBSm in terms of letting people know that Travel Smart is happening in their communities. We (the Sustainability Trust, Wellington, Aotearoa NZ) are also running a programme called Getting Around Wellington (GAW), which is based on Travel Smart. Again it is based on voluntary behaviour change theory but draws on CBSm in terms of getting a commitment from the participants, and using local media to pubicise the programme. More info at www.sustaintrust.org.nz Hope this helps, transport is one of the hardest things to change people's behaviour around!
Cheers
Sarah Pritchett
...
www.travelsmart.wa.gov.au www.travelsmart.vic.gov.au
http://www.dft.gov.uk/pgr/sustainable/smarterchoices/ http://www.travelcamden.info/ http://www.tfl.gov.uk/corporate/projectsandschemes/workplacetravelplanni ng/7447.aspx http://www.dft.gov.uk/pgr/sustainable/demonstrationtowns/ http://imovelondon.tfl.gov.uk/ http://en.wikipedia.org/wiki/V%C3%A9lib' - this will be delivered in London over the next few years http://news.bbc.co.uk/1/hi/world/europe/6899082.stm http://www.tfl.gov.uk/roadusers/smarterdriving/5564.aspx https://www.liftshare.org/uk/comstart.asp
Plus loads of stuff going on in the US that I'm sure other contributors can point you towards.