Diana Coba Boise January 21, 2009

In order to increase participation in an air conditioning demand response program, we're considering having small yard signs put up in the front yards of customers who have signed up for the program and allowed us to install a "smart switch" for cycling their air conditioners. In addition to the yard sign, we'd also like to put up door hangers on the surrounding homes in the same neighborhood to promote the idea of social norms.

Has anyone used this type of marketing tactic and if so, was it successful?


Diana  Coba
Idaho Power
United States