Last fall I attended a workshop by Doug McKenzie Mohr in Vancouver, B.C. and found the subject matter of Community Based Social Marketing very interesting and relevant. I'd like to learn more about sustainable behavior change, possibly in an academic environment. Does anyone know of university classes on this subject, particularly in the Pacific Northwestern U.S?
Diana Coba
Idaho Power
United States
Classes in Community Based Social Marketing
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Thanks, Matt. I'll definitely check it out!
Diana Coba
Idaho Power
United States
...
Diana,
You might check out the Climate Leadership Initiative at University of Oregon.
(http://climlead.uoregon.edu/index.html) Some of their work, including the Climate Masters program works on Community Based social marketing theories.
you can see one of their reports on the subject here: http://www.uoregon.edu/~climlead/pdfs/behavioral_change.pdf
Cheers,
MM
Matt McRae
Climate and Energy Action Coordinator
City of Eugene
United States
www.sustaineugene.com