August 26, 2009

This fall I will be delivering a two-day introductory Fostering Sustainable Behavior workshop in Portland, Oregon (November 2nd & 3rd). Please note that this is the only training session in community-based social marketing that I am offering in the Pacific Northwest until the fall of 2010.

This two-day workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. As such, this workshop provides an in-depth exposure to community-based social marketing and provides participants with the knowledge they need to design and evaluate their own community-based social marketing programs. Further, attendees will have extensive opportunities to discuss the application of community-based social marketing to the design of actual programs. At the end of the two days participants will have acquired sufficient knowledge to use community-based social marketing to develop successful programs to foster sustainable behavior.

Who Should Attend?

If you design or fund programs to encourage individuals or businesses to engage in environmentally beneficial behaviors -- such as those involved in waste reduction, water and energy efficiency, watershed and habitat protection, pollution prevention or transportation changes -- you will find these workshops invaluable. The workshops will also be useful for environmental education professionals who work in settings such as zoos, aquariums and parks. Public health professionals who work to foster sustainable lifestyle changes, such as being more active, will also benefit from attending.


The workshop is being held at Pacific State University in downtown Portland. The workshop begins at 9:00 am and finishes at 4:30 pm on both days.

Please click the link below to register for this session.

If you are not interested in attending yourself, I hope that you will consider forwarding this announcement to colleagues who may be interested. You can easily do so by clicking here. Thank you in advance for considering this request.

Best, Doug

Doug McKenzie-Mohr
Environmental Psychologist
McKenzie-Mohr & Associates Inc.