Gina Sutherland Calgary Jan 25, 2010 18:51 pm

My company is considering launching an anti-idling campaign that uses in-vehicle prompts and I would appreciate input from anyone who has done something similiar. The prompts we're contemplating include a rear-view mirror hanger (in the style of a parks pass) that lists anti-idling tips, an air freshner that does the same, or a transparent tip sticker to be placed above the oil-change sticker. Does anyone have experience with this sort of campaign? We would like to know how it was received by the public (i.e. if they were interested in displaying such materials in their cars) and what worked and didn't work about the it. Many thanks.

Gina Sutherland