We are in the process of coordinating a multimodal marketing plan for our client that will incorporate the toll roads, transit(bus), vanpool/carpool, bike to work and eWorkplace (telecommuting) into one branded marketing component to help educate the public of their commuting choices. The goal will be to reduce the congestion and encourage sustainable living. I'm looking for ideas of programs or promotions that have worked in other cities and states.
Thank you
Becky Flora
General Manager
Frank Wilson & Associates
United States
Mutlimodal Transportation Marketing Plans
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I'm looking for info on what makes carpooling effective - real studies that show the differences made by different types of incentives. For instance, we go to all this trouble to offer assigned parking spaces to carpools, but does this have any effect on people actually choosing to carpool? I'm skeptical. My guess is that the ability to use carpool lanes on the freeway is a much bigger incentive.
But looking for real data. If you come across any in your search, please share.
Jill Boone
Climate Change and Sustainability Manager
County of Santa Clara
United States
PS I should add that the massive differences to behaviour by providing dedicated car-parking spaces are obviously only effective where there is significant parking pressure.. if there are acres of empty, free parking spaces then dedicated bays will be ignored!
Stephen Psallidas
Nexus
United Kingdom
www.gosmarter.co.uk
Jill, hello from England. You might like to visit the website www.carplus.org.uk which has a number of case studies about car-pooling (which we call "car sharing" in the UK). In summary, hard measures like provision of dedicated, free car-pooling parking spaces (ideally by replacing existing non-car-pooling spaces) has a MASSIVE positive effect on the take-up of this form of travel. The effect is even strong when there is a _guaranteed_ parking place for car-poolers. Steve
Stephen Psallidas
Nexus
England
Here is a personal story to add to this discussion. My son and I had a carpool space, which we gave up when I began working from a different building. While we had the space, we always talked about what days we could carpool or not. Now that we don't have it, we almost never carpool! The difference is that we had a space we agreed to use for this purpose, now we don't. So there is an element of having signed something saying we were carpoolers.... :)
Thanks Stephen - I'll check out this site.
Jill Boone
Climate Change and Sustainability Manager
County of Santa Clara - Facilities and Fleet Dept.
United States
I should clarify that we kept the carpool space for two months after I moved and carpooled regularly, even though we didn't often park the car at his building. Then we gave up and started driving two cars. :(
Jill Boone
Climate Change and Sustainability Manager
County of Santa Clara - Facilities and Fleet Dept.
United States
...
I was thinking about this recently in relation to the need for alternative transportation awareness in the Phoenix Metro area. I recalled a campaign in Texas aimed at reducing Truckers from littering urine and other waste. The campaign used Truckers addressing Truckers and impressed the idea that real men don't litter. From what I understand it was tremendously successful.
I believe a similar campaign could be designed to impact the diversity of demos in a metro area. Identifiable images of groups could be used to explain why they choose to use a particular form of alternative transport. For example, 1) a student riding to campus with, "I ride my bike to stay active" 2) a business commuter in a carpool with, "I carpool because I worry about emissions and my son's asthma " 3) a student with friends in a carpool with, "I carpool to catch up with friends before class" 4) a business commuter on public transport with, "I ride for extra reading time".
Good luck!
Wayne Warrington
United States