Need Clear Success Stories

Good morning, Elaine. The Virginia CZM Program has been working on a social marketing campaign to increase the use of native plants on Virginias Eastern Shore Plant ES Natives - that shows really great promise and has, just two years in, shown some good results. We will be conducting a behavior change survey next spring. There is an article in the latest Virginia Coastal Zone Management which gives an overview of the campaign http://www.deq.virginia.gov/coastal/magazine.html Let me know if you would like additional information or have any questions - (804) 698-4320.



Virginia Witmer
Outreach Coordinator
Virginia Coastal Zone Management Program
United States
www.deq.virginia.gov/coastal/

Thanks Virginia--this is great stuff. You are doing some wonderful work!

Elaine Bloom
United States

First, thanks to Virginia for some excellent information.

Elaine,
I'm not sure if non-habitat information is helpful, but there are some specific energy conservation success stories, from eMeter, http://event.on24.com/r.htm?e=262233&s=1&k=0B666F0AA8888FA5A2435B3EE3DC80E1 .
You might also find helpful infomation on the OPower web site, http://www.opower.com/Research/WhitePapers.aspx.

Ora C
United States

Hi Elaine

Perhaps you'd be interested in a project called the 100 Ideas House which was based on the Cultural Dynamics values modes methodology and targeted 'prospectors'. http://www.cse.org.uk/projects/view/1098

Contact [email protected] for info about the outcome of the project. I don't think he has quantitative data though and it might not qualify as 'clearly resulting in a significant behaviour change'. But it's an interesting project nevertheless as it targeted an otherwise hard to reach group.

Karen

Karen Mitchell
Natural England
United Kingdom