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Jay Kassirer Ottawa November 5, 2012

New to formative research? Want your managers to better understand what you do? Learn the basics of conducting background program research and pretesting, even on a limited budget. In this 90 minute webinar you will learn how to identify the key barriers that could otherwise discourage your target audience from making the desired changes, as well as the motivators that you will want to address in order to engage their interest. You'll get advice on best practices for both secondary and primary research - what you need to know in order to conduct or supervise the research, as well as simple, practical tools and tips for doing the research yourself. Finally, youll learn techniques for overcoming common barriers and get suggestions for further resources on the topic.

When: Tuesday November 13, 2012, 12 noon to 1:30 pm Eastern Time.

Suggested audience: less than two years of occasional research experience.

Registration and Information: This is one webinar in a series of five social marketing instruction and review webinars that can be taken in any sequence. To register or learn more about our instructional webinars go to http://www.webinars.cullbridge.com/shop/social-marketing-cbsm-instruction.html

Jay Kassirer
Cullbridge Marketing, and Tools of Change