Diedre Beintema Hamilton December 18, 2012

I am working on a project which is looking to increase waste diversion among people living in apartment buildings. A key issue we keep running into when we conduct tenant surveys is that people will simply check every possible answer to questions such as "Why do you recycle?" As a result, we are struggling to understand which community norms and attitudes to appeal to when developing new promotional material for our multires recycling program. We suspect that part of the problem is that many tenants are simply indifferent towards recycling. Does anyone have any thoughts or solutions to this problem?

Diedre Beintema
Organic Waste Leader
City of Hamilton Public Works
Canada