Chelsea Hodge Oakland Feb 7, 2013 13:54 pm

I'm wondering what the difference between "community based social marketing" and just "social marketing" is. I've scoured the web (and Fostering Sustainable Behavior) and have been unable to find a definition for "community based social marketing" or an answer to this question. Doug (and others) - what is the difference between the two in your eyes? Or are they in fact the same?

Chelsea Hodge
Client Consultant
Lucid Design Group
United States