Lauren Maris Red Deer November 5, 2013

We are working on a campaign to encourage people to reduce idling, and are considering using a mascot or character to help us deliver the idle free message when approaching idling motorists. The idea was that we could use a scientist/professor character who would be less threatening when approaching idling drivers, and entertaining to both adults and children.

Has anyone used a mascot or character in their idling interventions, and what response did you get? If anyone has a character that worked well, would you be willing to share it?

Warmly,

Lauren

Lauren Maris
Environmental Program Specialist
The City of Red Deer
Canada