I was wondering if anyone out there has experience or research that looks at advocacy campaigns that aim to mobilise the audience that lead with name a myth and then 'busting' it. As a communication tool I'm concerned that leading with a myth might be like scoring an own-goal by introducing barriers (despite them being false).
The campaign call-to-action would be contacting Minister / MP and ultimately changing their vote.
Adam Valvasori
Australia
http://au.linkedin.com/in/adamvalvasori/
Myth-busting Campaigns
Sign in or Sign up to comment
Wow! Perfect! Thanks Peter!
Adam Valvasori
Australia
http://au.linkedin.com/in/adamvalvasori/
...
G'day Adam
Do you know John Cook and Stephan Lewandowski's Debunking Handbook?
At http://www.skepticalscience.com/Debunking-Handbook-now-freely-available-download.html
Peter Tait
Australia