USFS webinar July 30, 2pm E- Using Social Marketing to Engage Woodland Owners on Stewardship

Hello,
I am excited by the work we are doing at the American Forest Foundation. Please join this webinar to learn more and then continue the dialogue on the listserv.
Kelley

Using Social Marketing and Micro Targeting to Engage and Move Woodland Owners to Stewardship

Wednesday, July 30, 2:00 - 3:30 pm, Eastern Time

This webinar will discuss the importance of social marketing as a tool for conservation. What is social marketing and why should planners and natural resource managers care? How can data be used to understand your audience? A case study will describe how social marketing was used to encourage land managers in the Driftless Area (a unique region in the Upper Mississippi River Basin) to identify and involve unengaged landowners in a priority landscape.

Webinar registration is open to all and attendance is free. Please feel free to forward this announcement to interested parties.

Scheduled speakers to include:
· Jerry Greenberg, American Forest Foundation
· Mary Tyrrell, Yale School of Forestry & Environmental Studies

Please register in advance - http://www.clemson.edu/extension/natural_resources/continuing_education/open_space_webinar.html


Kelley Dennings
United States