In this 90-minute webinar, you'll learn to apply two powerful tools of change that can be used at all stages of the change process: incentives (both financial and non-financial) and norm appeals. You'll learn about the significant dangers associated with each tool, and how to avoid them, review related theory and examples, and get suggestions for further resources on the topic.
When: Monday Jan. 12, 2015, 12:00 to 1:30 pm Eastern Standard Time
Suggested audience: Three or less years of social marketing experience.
Tip: Host a group! There is no additional charge when you invite others to participate in the webinar with you at your location, using the same computer and telephone connection.
Price: $70 (A limited number of free registrations are available by contacting our registrar).
Registration: http://webinars.cullbridge.com/course/index.php?categoryid=4
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
Next Monday, Jan. 12: Webinar on Incentives and Norm Appeals.
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com