Working Upstream. Lessons from USF's Experience Promoting Health

On the 29th of January, the University of South Florida will present an iSMA webinar on "Community-Based Prevention Marketing (CBPM): Evolution from Programming to Policy Development to Systems Change." For over 15 years, USF's Florida Prevention Research Center has developed and tested Community-Based Prevention Marketing (CBPM), which provides community coalitions with a marketing driven, systematic planning framework and toolkit for selecting, tailoring, implementing, and evaluating evidence-based health promotion interventions.

As prevention science evolves, so too does the CBPM framework. Building on the achievements of CBPM for Program Development and its successor, CBPM for Policy Development, the FPRC is taking CBPM to the next level by bringing advances in systems science to the development of CBPM for Systems Change.

This webinar will provide an explanation of CBPM for Policy Development and exploration of its effectiveness to date. The webinar also will provide an introduction to CBPM for Systems Change. By understanding the different levels of systems, and then designing social marketing strategies based on those insights, social marketers can have greater impact. Lessons learned from research and development of these frameworks will be shared to illustrate upstream social marketing.

Presented by Carol A. Bryant, Distinguished USF Health Professor & Co-Director, FPRC; Alyssa B. Mayer & Mahmooda Khaliq Pasha, Doctoral Students (FPRC); Tali Schneider, Administrator (FPRC); and Brian J. Biroscak, Assistant Professor (Yale University) & Evaluation Lead (FPRC).d.

Time One: Thursday, January 29 at 10:00 am Pacific Standard Time/ 1:00 pm EST / 6:00 pm UTC+0 (GMT).

Time Two: Thursday, January 29 at 4:00 pm Pacific Standard Time/ 7:00 pm EST / 12:00 am UTC+0 (GMT) / Friday, January 30 at 11:00 am Australian Eastern Daylight Time.

We'll be livecasting from the #ismaWBNR. Join the Twitter conversation, we encourage sharing!

Audience: These webinars are primarily targeted at seasoned social marketers, but they are designed to also be of value to beginners and students.

Registration

 Space is limited to 150 participants per presentation. iSMA members get early registration privileges.
o iSMA members may register for the webinar for free.
o Non-members may register for $50 per webinar; Note that a standard annual iSMA membership costs only $49.95, $24.95 for students and $4.95/$2.95 for those from developing countries.

 Register at https://isma.memberclicks.net/webinars


Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com