Love to Ride is a workplace cycling program that uses stage of change to segment participants and cost-effectively tailor communications with them. By targeting information and tools specific to individual users, participants are moved along a personal journey of change. Also innovative are its use of mobile platforms like cell phones and tablets to reach the right people with the right information at the right time. In 2014, the program was being rolled out across hundreds of municipalities in the UK. In 2015, it is being expanded further across the US, UK and into Continental Europe. Love to Ride was designated a Landmark case study in 2014. Comments from the peer-selection panel: Replicability and adaptability are sky high! ... Pragmatic, focused, innovative, creative ... Builds engagement over time .... Good use of electronic media to reach many people in a tailored way without the resources needed for face-to-face ... Similar to the sophistication of online advertisers.
When: Wednesday, January 28, 2015 from 12:00 pm to 1:00 pm Eastern Time
Presented by: Thomas Stokell of Challenge for Change
Cost: $US 50. A limited number of free registrations are still available for this webinar by contacting the Tools of Change Registrar.
Next Up: Bicycle Friendly Communities, March 17, 2015
More details and registration: http://webinars.cullbridge.com/course/index.php?categoryid=3
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com
One week until this workplace cycling promotion webinar "Love to Ride" on Jan. 28.
Jay Kassirer
Cullbridge Marketing, and Tools of Change
Canada
www.cullbridge.com